Trucks – they’re rugged, red-blooded and inspire about 60% of country songs out there. When you think of them, luxury isn’t exactly the first word to come to mind…but that could change. Mercedes-Benz recently announced the release of its newest car, and it’s a truck. Yes, a luxury truck. The Mercedes X-Class boasts 2 models, […]
Read More… from Should the New Mercedes X-Class Truck Enter the U.S. Market?
Honda and Toyota are two of the most popular car brands in the U.S. Honda fans are very similar to Toyota fans; in fact, they are virtually the same. For example, the majority have at least a college or technical degree, they have an annual income under $75K, and over 50% are married. The two […]
It isn’t surprising to hear Toyota fans are 7X more likely to say the Toyota Camry is the best mid-sized sedan, or that they are over 4X more likely than others to prefer an Asian made car. However, would you have been able to guess the follow 10 insights about a Toyota fan? They are […]
Read More… from 10 Things You Didn’t Know About the Toyota Fan
Gary Busey is something of a cult hero among our engineering team. So, when we developed the initial list of hundreds of US celebrities we track in our system, we added Busey, even though he is probably the least prominent celeb on our entire list. But then someting crazy happened. After asking thousands of people […]
Read More… from WTF? Possibly the Strangest Correlation in our Entire System
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