Holiday Retail Planning Guide for 2017 We have been tracking a variety of consumers’ holiday shopping habits this season – everything from Black Friday shopping plans to the gifts people would most like to receive. Since the holiday season is such an important time for retailers, we wanted to combine some of the interesting holiday […]
Read More… from Holiday Shopping Trends: 2016 Recap (Infographic)
Each year consumers get more irritated with the holidays creeping in, wishing more stores followed the lead of retailers who boldly shut its doors on Thanksgiving and Black Friday. However, each year without fail, consumers show up in droves for Black Friday deals and fill up their shopping carts on Cyber Monday. In fact, the […]
Read More… from No Matter What They Say, Holiday Shoppers Love Black Friday Weekend
Retailers no longer wait for the Thanksgiving holiday weekend to start their holiday sales, pushing deals up ever-earlier in the month. Marshal Cohen, Chief Industry Analyst at The NPD Group, a partner of CivicScience, recently identified that this year’s big holiday shopping question is: ‘when’ will consumers be inspired to make their purchases? Since mid-September, […]
Note: Cyber Monday is November 30 this year. The term ‘Cyber Monday’ made its debut in a November 2005 press release issued by Shop.Org noting how the Monday after the Thanksgiving holiday was very popular for online shopping. And yes, online shopping continues to grow in popularity, but CivicScience aims to reveal more insights beyond that… Nearly […]
Read More… from Marking 10 Years of ‘Cyber Monday’ Consumerism
Even though 65% of U.S. consumers haven’t started their 2015 holiday shopping yet (as of 9/29/2015), retailers and marketers should have powerful research on their side to pave the way for as successful a holiday season as possible. During the 2014 season, CivicScience used its InsightStore™ platform to gather and analyze consumer sentiment, intentions, and […]
Read More… from 6 Must-Know Consumer Insights for Your 2015 Holiday Marketing List
Since we looked at who the Black Friday and Cyber Monday shoppers are let’s focus on what people will be spending more on during the two shopping days and how/where they are most likely to shop. As you can see, people shopping on Black Friday and those shopping on Cyber Monday have a similar spending […]
Read More… from Popular Buys on Black Friday and Cyber Monday
Black Friday and Cyber Monday- two of the biggest shopping days of the season are right around the corner. Since the beginning of November, we have been discovering a lot of interesting information on people planning to shop. We are going a step further than basic demographics and are looking at the differences between Black […]
Read More… from Black Friday Shoppers vs. Cyber Monday Shoppers
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