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Featured Poll: 2014 Summer Movies:
This summer brings an unusually large number of sequels, re-boots, and stage-to-screen products to movie theaters in the U.S. We pick 8 of them for our summertime poll: Which ones will you see in theaters, wait for home release, or skip altogether?
Recent Blog Posts
Many marketers covet Millennials, conducting extensive research on what makes these consumers tick and to better understand their personas. CivicScience recently took a different approach in researching this demographic group, to drum up some fresh insights about our beloved 18-34 year olds. We wanted to see if there are any regional differences that are noteworthy, […]
Leonardo, Raphael, Michelangelo and Donatello are finally reemerging on the big screen. After 3 years of the movie getting pushed back, the Teenage Mutant Ninja Turtles are making their return in a new live-action concept. We wanted to better understand those who are most likely to see the movie, which comes out in August, and […]
“It has become appallingly obvious that our technology has exceeded our humanity.” – Albert Einstein (1879-1955) Twenty years ago, the term “unplugged” may have been in reference to the popular MTV acoustical show. Today, it is a nearly unheard-of concept for consumers, who are owners and users of a multitude of digital devices we never […]
I have been amused at the reaction by many to the recent comments of hyper-conservative pot-stirrer Ann Coulter, who said: “Any growing interest in soccer can only be a sign of the nation’s moral decay.” In her two-part soccer critiques (part 1 and part 2), she has simultaneously chastised the sport, its athletes, and its […]